Phil is experienced in business development and building strategic marketing plans to achieve corporate objectives for products and services and maintaining these strategies in alignment with the organization's sales strategy; developing and maintaining comprehensive lead generation maturation programs; developing and managing marketing operating budgets; developing and executing comprehensive marketing plans; monitoring of competitive products and the development and production of promotional and collateral materials.

He is internet savvy and proficient in SEO/SEM, PPC, CPC, social media, disruptive innovation and online viral marketing. He is an advanced computer user with extended knowledge in Excel, Word, Power Point, and Microsoft Project. Phil has advanced skills in Adobe Photoshop, InDesign, Illustrator, and After Effects.  He is comfortable with HTML programming utilizing Dreamweaver and Phil is experienced with CRM system platforms.

Phil was the Executive Director of Marketing for Universal Pictures for over 20 years. He worked on the marketing of over 400 feature films, including; E.T., Jurassic Park, Back to the Future, Shindler’s List, The Grinch and A Beautiful Mind. He worked with Steven Spielberg, Ron Howard and other well known Directors, Producers and Advertising agencies. Phil held other executive positions with other companies. Phil has also consulted to several industries and has had several start-ups since the age of 19.

Phil has performed magic at the world-famous Magic Castle in Hollywood, California. He is an award-winning underwater photographer, accomplished musician and writer. He is well traveled and considers the pyramids in the southern part of Mexico, Istanbul, Turkey, Corfu Greece and Bora Bora in the Tahitian islands as some of his favorite destinations. He collects American made electric guitars, and his prize possession is a 1965 Martin D-35 Accustical Guitar and a 1968 Fender Stratocaster Guitar, which was recommended by Jimi Hendrix who he met at a guitar store in Hollywood California.

Mr. Shaps has a M.B.A from Denver University; he is a Certified Online Instructor and an Imbound Marketing Consultant. He is a Professor of marketing, business management, consumer behavior, marketing research and social media.

Career path:

University Professor-Activity Based, Socratic, Online Instructor

Professor of marketing, business management, consumer behavior, marketing research and social media.

Executive Director Marketing/Advertising Universal Pictures

Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment. A high quality and diverse product mix is delivered to the growing global marketplace through a variety of internally developed titles, co-productions, local acquisitions, specialty motion pictures, direct-to-video titles, specialty video, classic titles, and consumer products. These films and videos then provide content for television, and further drive the recreation business, consumer products, and other ancillary businesses.

Director of Marketing USA, Europe, Middle East, Asia, and South America for Xytech Systems

Xytech Systems is a leading provider of media business software and services for workflow management, resource scheduling, and media asset management in the media and entertainment industries.

Customers include film studios, broadcasting companies, post production facilities, rental houses, media content providers, and the media departments of numerous Fortune-1000 corporations. There are over 400 Xytech Systems software installations around the world supported by a global professional services team with extensive experience in studio, post production, and broadcasting.

Vice President Marketing and Sales at DesignQuorum,

Design Quorum is an, the award-winning creative services agency that provides a wide range of corporate services, including full graphic design solutions, corporate and promotional gift programs, apparel programs, and custom awards. The diverse international client roster includes Disney, Princess Cruises, Crystal Cruises, ABC, Sony, NBC/Universal, Warner Bro's., BAFTA, Cunard and Garrett Interiors, Inc.

Marketing Consultant for:

Cimarron Entertainment Group in Los Angeles. 

Cimarron Entertainment services include, Theatrical Marketing Strategies; Theatrical - Audio Visual;Theatrical - Print/Design; Broadcast Advertising - Print and Audio Visual; In-Home Entertainment - Print/Design; In-Home Entertainment - Audio Visual; Interactive and Emerging Technologies; Content Development and Production; 3D Production; Live Entertainment Marketing; Gaming; Trade and Corporate Presentations.

Allied Advertising

Allied is a full service advertising agency and public relations firm specializing in local market advertising, publicity and promotions for the entertainment industry. With a unique network of 24 local offices positioned throughout the U.S. and Canada, we offer our clients national presence with local service.

Terry Hines and Associates

Terry Hines is a full service advertising agency and public relations firm specializing in local market advertising, publicity and promotions for the entertainment industry.


Phil has written an e-book titled; "The Optimal Variation For Lead Generation." The book defines lead generation, the multi-tactic approach to lead generation, inbound and outbound marketing and research pertaining to current trends. New e-book



Greece 2010